Lead the design, implementation, and optimization of in-game social systems such as guilds, chat, friends lists, gifting, and multiplayer features that deepen community engagement.

Analyze player behavior and feedback to refine features and improve social experiences, using both real-time data and long-term trends.

Partner with design, engineering, and data teams to develop and launch scalable systems that support player-to-player interactions, content sharing, and positive community growth.

Identify and respond to social friction points—such as toxicity, exclusion, or unbalanced systems—by proposing and testing solutions that promote a healthy in-game culture.

Design experiments, run A/B tests, and use insights to drive iteration on social features and events.

Collaborate with engineers to define tooling that automates social events and live content, ensuring repeatable systems that scale across content drops and seasonal updates.

Conduct user research and analyze qualitative feedback to better understand the motivations behind player interactions and guide product decisions accordingly.

Stay current on trends in social gameplay, live service mechanics, and mobile gaming communities, and use that knowledge to influence the product roadmap.

Continuously measure the success of new social features and make data-informed adjustments to maximize player satisfaction and retention